If you’re like me, then you’re always looking for ways to save money. One way many businesses and organizations try to do this is by purchasing a cheap logo design.
Why not? After all, it’s never been easier to go online and find someone who is willing to quickly provide you with a logo design for next to nothing.
This might seem appealing, but cheap logo designs can cause a lot of problems. As the old saying goes, if it’s sounds too good to be true, then it probably is.
Professional logo designs take time and effort. If you try to cut corners, you're setting yourself up for regret and difficulty.
Here are five ways a cheap logo design will keep you from succeeding:
1. It will make your brand look cheap.
You get what you pay for.
Your logo is the visual representation of your brand. If it’s cheap looking, then your brand will automatically look cheap too. This will result in your product appearing low in quality or a waste of peoples' valuable time.
If you’re trying to build a profitable business or sustainable non-profit, then you can’t afford to appear cheap and low-quality.
2. It isn't made for your brand's true identity.
There’s a reason why cheap logo designs are cheap. The designer spends next to no time working on them, and they utilize design cliches that will result in a one-size-fits-all logo. The designer can’t spend the time tailoring the logo design to your brand’s unique identity, voice, and mission because you're not paying them enough.
Good design takes time, but it’s worth the payoff.
3. It will decrease your credibility.
If a product looks cheap or low in quality, regardless of whether this is the case or not, people are less likely to buy it. The same is true for logo design.
Cheap logo designs will decrease your credibility.
A study about design conducted by BJ Fogg of Stanford’s Persuasive Technology Lab concluded that “looking good is often interpreted as being good--and being credible”.
Similar to how people judge a book by its cover, people are judging your brand by its cover. If your cover looks good and accurately communicates who you are, people are more willing to pick up your “book” and read it (at Bilateral Creative, I call this Brand Symmetry).
When you have a good logo design, you will become more credible and trustworthy.
4. It will cause you to blend in with the crowd.
Bad logo designs are a dime a dozen (almost literally in fact). They are everywhere.
If you have a design that was quickly put together without any care or concern for how it will function in the market, you’re only making your job harder for yourself.
Investing the time and money in a truly professional logo design is essential for businesses and organizations that don’t want to join the ranks of the masses.
Your brand is unique, and showing your true self to the world through a quality logo design will help you perform better.
5. It will decrease your sense of pride and confidence in your brand.
This might sound a little vain, but how you feel about your business, product, or service on an emotional level can have a very real impact on your success.
If you’re not proud of your brand’s logo design and you’re not excited for people to come in contact with it, then your audience probably won't be either.
At Bilateral Creative, my goal is for every client I work with to walk away with a renewed sense of pride and confidence in their brand. I do this by getting to know every brand on a deep level. This allows me to create a professional logo that looks great, communicates effectively, and helps the brand meet its specific goals.
Do you want a logo like this? I can make it happen. Check out Bilateral Creative’s logo designs services and then request a custom quote today.