I’ve been blogging on and off for over 10 years now, but for some reason I’ve been struggling to churn out new posts lately.
I have ideas. But they’re sitting in a folder in iCloud.
Here's the thing though: I don't have any trouble writing and sharing ideas on Twitter. I do it all the time.
I think it’s the constraint of the 280-characters and the causualness of the medium. There's a lot of creative power in intentionally limiting yourself and lowering your inhibitions.
A personal blog’s greatest strength is also its greatest weakness. It can be anything you want it to be. Any topic. Any length. Any format.
And because of this, I can’t get anything done. 
So, I'm going to try to limit all new blog posts to being 280 words or less (a head nod to Twitter's 280 character constraint).
I think this will help promote clarity, brevity, and simplicity.
It's also a promise to the reader: every single post you read here won't take up more than a minute of your time.
Here's the process I go through on Twitter that I will now transpose to my blog:
1. Have a thought.
2. Write it down in 280-units or less.
3. Share the thought if it's interesting enough.
4. If that thought sparks another thought, write it down in a follow up of 280-units or less.
Like threads on Twitter, I'll start doing threads of posts on my blog. If I write a post that opens up an interesting rabbit hole, I'll write another that goes a little deeper.
First post under this new framework will be published tomorrow.