Professional Experience
I am a marketing professional with a 10-year work history across SaaS companies, startups, and nonprofits. With experience in both B2B and B2C marketing teams, I have a track record of producing creative campaigns that grow a brand’s audience, increase its community engagement, and drive its revenue growth. My background includes leading a team to deliver 167% of its lead generation goal, organically growing social media followings from 6,000 to 45,000 in just 6 months, and creating engaging content that increased link clicks by 100%. In 2021, my expertise even landed me a feature in New York Magazine as one of the top social media accounts to follow within an industry. Additionally, my diverse skill set includes graphic design, video production, animation, copywriting, photography, and more.
Content Manager @ IPFS
Full-time, Remote (July 2022 - June 2024)
Full-time, Remote (July 2022 - June 2024)
• Oversaw marketing channels including social media, website, email, discord, and more.
• Managed our HubSpot instance and oversaw the monthly content calendar.
• Created a new content strategy to increase audience growth by 45% and link clicks by 100%.• Increased unique visitors to the website by 30% by serving as the editor for the blog and newsletter.
• Authored a series of long-form guides which positioned our brand as a thought leader in the industry.
Content & Community Manager @ Rainbow
Full-time, Remote (May 2021 - Mar 2022)
Full-time, Remote (May 2021 - Mar 2022)
• Created engaging content to grow Twitter audience organically from 8K to 45K followers in 6 months.
• Hosted a popular weekly live show with 100+ attendees, bolstering our status as industry experts.
• Created product knowledge base to guide new users through how to use the app.
• Successfully hired and onboarded 3 new employees for our initial customer support team.
• Led one-on-one product onboarding for higher-touch users such as celebrities and influencers.
Digital Marketer @ Teal
Full-time, Remote (Sep 2020 - Mar 2021)
Full-time, Remote (Sep 2020 - Mar 2021)
• Utilized memes and high-value content to grow Twitter audience by 200%.
• Oversaw marketing operation functions within HubSpot and Zapier.
• Launched an app on Product Hunt to drive an increase of 400% in signups and to achieve 196% of our goal.
• Grew newsletter open rates by 10-15% through A/B testing subject lines.• Collaborated with cross-functional teams to help with product development.
Strategic Marketing Manager @ Therapy Brands
Full-time, Remote (Sep 2019 - Aug 2020)
Full-time, Remote (Sep 2019 - Aug 2020)
• Led a results-oriented marketing team responsible for five B2B SaaS brands in the healthcare industry.
• Managed a $1 million budget and executed content marketing strategies to achieve 167% of our MQL goal.
• Named the top marketing team of the company for two quarters in a row.
• Managed a content strategist and worked closely with contract writers to produce engaging content.
• Created automated drip email campaigns in HubSpot to engage users at all lifecycle stages.
• Managed our HubSpot instance and assisted with integrating with Salesforce.
Creative Specialist @ Therapy Brands
Full-time, Remote (Jan 2018 - Sep 2019)
Full-time, Remote (Jan 2018 - Sep 2019)
• Revitalized visual branding and implemented tools/training so employees were equipped.
• Created SEO-friendly content marketing and redesigned a website to help achieve 245% ARR growth.
• Executed a successful direct mail campaign for $2,000 which netted us $70,000 in ARR.
• Helped manage HubSpot CRM, workflows, templates, and more.
Marketer & Designer @ Bilateral Creative
Self-employed, SC (Oct 2015 - Jan 2018)
Self-employed, SC (Oct 2015 - Jan 2018)
• Completed a major rebrand and revitalized messaging for a 30+ year old non-profit.
• Provided marketing and design services to clients across the USA.
• Handled business finances, contracts, and stayed within budgets.
Communications Director @ SBC Church
Full-time, SC (June 2015 - June 2016)
Full-time, SC (June 2015 - June 2016)
• Managed social media and print media communication channels to effectively drive engagement with the church’s audience, visitors, and stakeholders.
• Served as the editorial director and lead designer for a monthly print magazine.
• Documented community events through photography and video production.
Photographer & Videographer
Part-time, SC (2010 - 2015)
Part-time, SC (2010 - 2015)
• Documented numerous local events from weddings to community work days.
• Captured high quality portraits and headshots for professionals, graduates, and families.
Education
Bachelor of Arts
Mass Communication
North Greenville University (2013-2015) - 4.0 GPA
North Greenville University (2013-2015) - 4.0 GPA
Associate of Arts
AB-Tech (2011-2013) - Phi Theta Kappa, President's List